Mission and Corporate Responsibility:
All the needs of life for nutrition are contained in nature, only to be discovered
Core Value:
Integrity-based, customer-based, public-mindedness, team-proud, and performance-based
Corporate Philosophy:
We firmly believe that anticipating and actively managing health is the best guarantee for the continuous improvement of the quality of life
Brand personality:
Mission-conscious, enthusiastic and helpful, full of hope, scientific and rational
Brand proposition:
Healthy heart, science and technology